Welcome Global Fashion Entrepreneurs
To success within the fashion industry .
"Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled."
Professor Howard Stevenson
Take 5 minutes to browse this page, either it will be exactly what you have been looking for or not.
'Successful people do the things un-successful people don't want to do'
To satisfy the requests of visitors I have simplified my entrepreneurs homepage and reduced the amount of information shown, which was becoming too much to digest all at once. The important parts remain as you will see below.
The site, blueprint digital download e-book and paperback book all provide vital resources which hugely assist emerging men's, women's & accessory fashion designers, fashion students & graduates, creative individuals, brands and labels with the area's that are least studied or focused upon, yet are imperative for success in the real fashion industry.
These area's include showroom sales, agent sales, distrbutorship deals, exhibitions, e-commerce and fashion buyer importance. I can tell you this, without sales, any promotional work you do, any runway shows, exhibitions, fashion shoots and sample collections you produce will all be wasted, therefore it is vital to focus on this area with the same enthusiasm as developing a collection and I am going to show you how, what to do, what not to do (very important) and provide you with amazing cost cutting shortcuts. You cannot lose if you are serious about this business.
I have worked in the fashion industry for 27 years and still am, supplying both bluechip multiples and premier independent retailers and e-tailers. Everything contained in my e-book stems from many many years of first hand experience and I have tried to leave nothing out.
My E-book is not about me or my life in the business. It is a detailed blueprint with both explanations and examples. It comes complete with a comprehensive mens and womenswear buyer and press contact directory containing over 1050 full detail contacts and outlines what we do as professionals in order to attract orders, which are the lifeblood of the business.
The business is not difficult to understand, however without precise knowledge you will be at great risk of losing a lot of money, for example, if you do not have certified & legalised terms and conditions on the reverse of order sheets you will be asking for trouble. Also if you don't know your DDP from your CIF or FOB (shipping terms) you could even end up selling merchandise at a loss which would be a cardinal sin!
My e-book has fast become an underground blueprint for success in the industry and has been endorsed by fashion students, emerging designers, brands and labels worldwide. If you seek further knowledge regarding the business then you have found it as well as a buyer directory containing over 1050 fashion and accessory Buyers and Fashion editors and assistants for all the major publications in the world. It's all in the e-book.
**Updated January 2012.**
This link will direct you straight to the e-book & associated payment page. Should you wish to read the rest of my homepage first there is another payment link at the bottom of this page plus the cost.
**BREAKING NEWS**
The e-book is now also available in Paperback. See bottom of homepage for details
Hi Renato,
I bought your book and have so far found it amazingly helpful. I am currently in the process of putting together my debut collection of high-end ladies wear dresses, hoping to sell to designer boutiques and department stores for SS13. It’s so wonderful you have written a book giving advice on what no-one has done before. I found it refreshing, to the point and a reminder to all the small detail that I could have otherwise overlooked.
Thanks again,
Laura Henning
Here's a free sample of a PR Fashion editor list. This one is menswear specific
I read the e- book page by page and was extremely impressed.
You obviously have the insight from the buyers point of view and what they are looking for.
I have read many of the books on starting a fashion business but found your book to come from the heart and real experience. I found your advice quite specific and to the point, you have obviously been there.
Yasmine Karim
Dear Renato,
Wanted to say thank you for sharing your knowledge and insight in such a well-packaged presentation so promptly. It was most beneficial, I hope that in the near future we can work with a professional like yourself. Please keep in touch and contact me if you ever need anything, I would be most happy to help.
Alycia
Liucia Japan